As Co-founder and Marketing Lead of SleepHabits, I own our social strategy end-to-end, from ideation to performance analysis, with a current focus on Meta and Reddit. My work blends humor with education, ensuring content not only looks good but drives engagement, trust, and growth.

​

Previously, I worked as an Influencer Campaign Manager and Paid Media & Performance Marketing Coordinator at a startup nonprofit promoting the natural diamond industry. In this role, I wore many hats, overseeing influencer relationships, coordinating campaigns, and tracking performance across platforms. I partnered with 23 creators to produce 54 video assets, generating 8+ million views, while aligning creative output with broader Diamond Facts campaign goals.

​

Across roles, I bring a data-informed, creatively driven approach, with a strong understanding of how content performs at scale and how to adapt quickly in fast-pace environments.

​

​